Ecommerce isn’t the cherry on the cake, it’s the new cake.
In E-commerce we create content, material to attract potential customers over an electronic network.
E-commerce is a means of conducting business, where the buying or selling of goods and services or the transmitting of funds or data are via electronic media not manually. We won’t provide physical market places and the entire process of marketing and selling of goods, take place online or electronically.
E-commerce includes four major segments:
- E-Tailing: It is the abbreviation of the electronic retailing. E-tailing involves business-to-business or business-to-customers transactions. In e-tailing we provide discount and offers to engage the customers. The pricing in e-tailing shops is generally low than that of traditional shop. We also have a strong distribution in orders to secure the delivery of the products.
- E-Advertising: In this we promote products or services online. Attention of the customers are gained through digital media.
The main purpose of e-advertising is to reach more and more people. It is cost effective compared to the traditional form of advertising.
- E-Marketing: It is also known as web-marketing, digital marketing and internet marketing. It is the process of marketing a product or any other service using internet, e-mail or any wireless media.